About us

We are a fast growing team of like minded individuals, a fellowship, bound together by an unrelenting, burning yet basic irritation of running out of ‘this’ (and in many cases also) ‘that’ around the home.

About us

We are a fast growing team of like minded individuals, a fellowship, bound together by an unrelenting, burning yet basic irritation of running out of ‘this’ (and in many cases also) ‘that’ around the home.

We are a fast growing team of like minded individuals, a fellowship, bound together by an unrelenting, burning yet basic irritation of running out of ‘this’ (and in many cases also) ‘that’ around the home.

We built Bother to make shopping for essentials simpler, better, less hassle so you can focus on the things that matter.

We are changing an industry. By building a service that is, across every step, better for the planet, we’re taking the pressure off our customer and the choices they make.

We grow from these foundations and it's from here that we will continue to build our business, measure our impact and develop our community.  

Essentially, it comes down to one very simple mission: To simplify people's lives, so they can focus on the things that really matter.

We built Bother to make shopping for essentials simpler, better, less hassle so you can focus on the things that matter.

We are changing an industry. By building a service that is, across every step, better for the planet, we’re taking the pressure off our customer and the choices they make.

We grow from these foundations and it's from here that we will continue to build our business, measure our impact and develop our community.  

Essentially, it comes down to one very simple mission: To simplify people's lives, so they can focus on the things that really matter.

Commited to diversity & inclusivity

At Bother we are committed to building teams that reflect the communities we serve because we know it builds innovation, and makes us stronger. Botherers are guaranteed a place where they are protected, celebrated and accepted for exactly who they are.

Proud to Bother

100% of our team said they're proud to work at Bother in our most recent engagement survey

57 employees. 7 values. No nine-five.

Our DEIB mission statement

Diversity, Equity, Inclusion and Belonging

The Disruptors

At Bother we are committed to building a team that reflects the community that we serve. We empower our employees by being rooted in a culture that is accountable, communal, empathetic and we use data-driven strategies, information forums and equitable policies to make this happen.

We believe in making life simpler so there’s more time to focus on what really matters.

We promise to disrupt the usual show of 'talkers' and empty promises out there, by providing an environment that is built around people and a culture that stands for complete transparency resulting in honesty and trust between us all.

We want all our Botherers to feel uniquely celebrated and included. We are not everyone else; we are different and we want to empower everyone to be their true selves.
We’re disruptors of the status quo and know that things can be done better. From food shopping to our Bother culture, we’re committed to being the change that we
want to see.

Absolutely net zero carbon footprint

And that’s not just our own carbon footprint, but the total footprint across our entire supply chain. This means that every single product that ends up in your Bother box has zero carbon footprint from the moment it leaves our suppliers to the second it lands on your doorstep.  

A smaller footprint for you

Everything we do at Bother is aimed at helping every single customer who shops with us reduce their own carbon footprint, without putting any onus on their own choices. Which is why, just by choosing to shop with Bother, an average UK household could reduce their carbon footprint by 2.5%.

Building a Bother forest

Ok, not literally. But we do plant trees as part of targeted reforestation projects. In fact, we plant at least one tree for every single order a customer places so just by doing that, you’re making a tangible difference and supporting the awesome projects managed by our partner at Ecologi.

Our B Corp bottom line

From the moment Bother began (in the not to so distant past), our aim was become a B Corp as soon as we possibly could. Joining the B Corp community means joining a group of like-minded businesses who believe that doing good business is doing business responsibly, looking after people & the planet.

It's a rigorous process (is there a more rigorous word that rigorous? There should be) where every single aspect of your business is examined to make sure you’re meeting the absolute highest standards of social and environmental excellence.  

Being accepted into the B Corp community at the end of 2021 (just over a year since we launched into existence) was one of our proudest moments so far and not just because it shows just how far we’ve come and the kind of good we’re doing, because it sets us on exactly the kind of path we want.

Backed by some of the best

We are proudly backed and supported by some of the best investors and entrepreneurs behind some of the best known eCommerce success stories of the past 10 years.


Careers

Based in West London, we're always on the lookout for more talent so if you think you've got something we need and if you ever find yourself with no more ‘this’ (or even ‘that’) then give us a shout at careers@webother.co.uk.

Careers

Based in West London, we're always on the lookout for more talent so if you think you've got something we need and if you ever find yourself with no more ‘this’ (or even ‘that’) then give us a shout at careers@webother.co.uk.


But wait, how exactly do we Bother?

We're building a business with culture, purpose and mission at its heart, and we've got just the thing to prove it.
Fancy a gander?

But wait, how exactly do we Bother?

We're building a business with culture, purpose and mission at its heart, and we've got just the thing to prove it.
Fancy a gander?

But wait, how exactly do we Bother?

We're building a business with culture, purpose and mission at its heart, and we've got just the thing to prove it.
Fancy a gander?

Our values

Conscious

We give a toss about people and the planet. We want to make people’s lives simpler and easier so they have more time and by doing this we will also improve the carbon footprint of every household.

Empathetic

We are not a monolithic company, but a group of people who understand the stresses and strains of modern life, because we also live them everyday. We try to be pre-emptive by constantly working on how to make things simpler and better for our community of customers.

Collaborative

Talk, ask, learn is our mantra. We love feedback from our customers, partners and friends to help us build the best service possible and to help facilitate customer focused change within the industry.

Communal

We believe in helping local communities as the starting point to improving the bigger picture. Bother frees you up to shop locally with independents for the things you actually get excited about and supports local organisations and charities all over Britain.

Alternative

Not only do we offer an alternative to the existing, out-dated ways of shopping, but we also talk to our community of customers in a way that is honest and human. We are irreverent, but for a reason, we know things can be better so we tell it how it is.

Brave

We question everything and always believe there is a better way. We embrace new ideas with candour and we’re not afraid to admit we’re constantly learning and evolving.

Realistic

Helping the planet is about incremental improvements, not making unrealistic claims or big promises. We believe we can improve the everyday, which will in-turn make a difference to the future of the planet.